9 Best Websites/Platforms to Sell Online in Nigeria

In today’s digital age, selling products online has become a lucrative business opportunity, especially in Nigeria, where e-commerce is rapidly growing.

If you’re looking to start your online business or expand your reach, this article will introduce you to the 9 best websites/platforms to sell online in Nigeria.

Whether you want to sell physical or digital products, these platforms offer a range of features and benefits to help you succeed.

1. Jumia

Jumia is one of Nigeria’s largest online marketplaces, offering a diverse range of products. While primarily known for physical products, Jumia also allows sellers to offer digital products such as e-books and software.

Selling on Jumia provides access to a large customer base and robust logistics support.

2. Konga

Konga is another popular online marketplace in Nigeria. It offers a wide range of products and provides sellers with a user-friendly platform to list and sell their products.

While Konga primarily focuses on physical products, it may also allow for certain digital products depending on their guidelines.

3. PayPorte

PayPorte is a Nigerian e-commerce platform that focuses on fashion and lifestyle products. It provides sellers with an easy-to-use interface to showcase and sell their products.

Although PayPorte mainly caters to physical products, it’s worth exploring their guidelines to determine if they allow digital products.

4. Shopify

Shopify is a leading global e-commerce platform that enables you to create your online store. It offers a range of features and customization options to suit your needs.

With Shopify, you can sell both physical and digital products, making it an excellent choice for entrepreneurs looking for flexibility.

5. Jiji

Jiji is a popular classified ads platform in Nigeria that allows individuals and businesses to sell a wide range of products.

While it primarily focuses on physical products, you may find certain categories suitable for selling digital products such as software licenses or digital artwork.

6. VConnect

VConnect is a Nigerian online business directory that connects buyers with sellers across various industries.

While VConnect is primarily used for service-based businesses, you may explore the platform to sell digital services or find potential customers for your software products.

7. DealDey

DealDey is an online marketplace that specializes in offering discounted deals on various products and services.

While it primarily caters to physical products and services, you can explore their guidelines to determine if they accept digital products.

8. Gloo

Gloo is an e-commerce platform that provides a range of features to help businesses sell their products online. While their focus is primarily on physical products, it’s worth checking their guidelines to see if they allow digital products.

9. Nairaland

Nairaland is a popular Nigerian online forum that covers various topics. While it’s not an e-commerce platform in the traditional sense, you can utilize its “Marketplace” section to promote and sell your products. However, note that Nairaland is more suitable for personal or small-scale selling.


What do Nigerians buy most online?

Nigerians buy a wide range of products online, including electronics, fashion items, beauty products, home appliances, books, and mobile phones. The e-commerce industry in Nigeria is diverse and caters to various consumer needs.

How can I sell digital products online in Nigeria?

To sell digital products online in Nigeria, you can leverage platforms like Jumia, Konga, and Shopify. These platforms offer features and tools to help you list, market, and sell your digital products to a wide customer base.

3. Can I sell digital products on Jumia?

Yes, Jumia allows sellers to offer digital products such as e-books and software licenses. By leveraging Jumia’s extensive reach and logistics support, you can showcase and sell your digital products to a large audience of potential buyers.

4. How to sell software online?

To sell software online, you can follow these steps:
a) Create a professional website or use an e-commerce platform like Shopify to set up an online store.

b) Optimize your product descriptions and showcase the unique features and benefits of your software.

c) Implement secure payment gateways to facilitate smooth transactions.

d) Market your software through digital marketing strategies such as search engine optimization (SEO), social media marketing, and paid advertising.

e) Provide excellent customer support to build trust and encourage positive reviews.

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